Hosted Buyer Programs

Inside the hosted-buyer program: what IBTM and WTM actually promise sponsors, and how to audit the return

Hosted-buyer programs at IBTM and WTM promise qualified meetings and access to decision makers. Learn how they really work, what sponsors buy, and how to audit ROI.

Choice Hotels bets on agentic commerce: what the 70th convention reveal means for hotel distribution

Event ROI & Business Impact

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18/05/2026

Choice Hotels bets on agentic commerce: what the 70th convention reveal means for hotel distribution

How agentic commerce and autonomous AI booking agents are reshaping hospitality trade shows, hosted buyer programs and competitive strategy, with Choice Hotels’ AI rollout as a concrete case study.

How commissionable rate strategies reshape professional hospitality events and trade experiences

Hosted Buyer Programs

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20/02/2026

How commissionable rate strategies reshape professional hospitality events and trade experiences

How commissionable rate strategies, net rates, and commission structures reshape hospitality trade events for organisers, hotels, travel agencies, and investors.